GoHighLevel Alternatives 2026: 5 Free Options
GoHighLevel alternatives: Systeme.io, Mautic, HubSpot CRM, EspoCRM and 1 more. Prices and licenses checked October 23, 2026.
•3 min read•CRM & Client Management
Verdict:GoHighLevel's lowest plan, Starter, is $97 a month ($970 billed annually), and the next tiers are $297 and $497, with a 14-day trial on all of them. It is aimed at agencies that resell funnels, CRM and automation to clients, and the price reflects that. If you are one business running your own marketing, you are paying for agency features you may not use. The cheap, hosted way out is Systeme.io: its free plan covers 2,000 contacts and 3 sales funnels, and paid starts at $17 a month. If you want open source, Mautic is the real marketing-automation option. It is GPL-3.0 and free to run, though you need someone to host it, keep it updated and handle email deliverability. For CRM only, HubSpot's free tier or EspoCRM are the lower-risk options. Odoo works if you want websites, email marketing and accounting in the same system. What you lose is the bundle. GoHighLevel puts funnels, SMS, calendars, CRM and client sub-accounts into one login, and replacing it with several tools means more integration work and more places for data to sit. If you run an agency with many client accounts, the bundle may well be worth $97 or more a month, and the alternatives here do not replicate white-labelling. If you are a single business, try Systeme.io first. We did not test any of these tools for importing GoHighLevel data.
Quick comparison
| Tool | Price | Platforms | Best for | Tested |
|---|---|---|---|---|
| Systeme.io | Free (2,000 contacts, 3 sales funnels, unlimited emails); paid from $17 per month, billed monthly (Startup) | Web browser | Solo creators who need funnels and email | Docs only |
| Mautic | Free (free open-source software; hosted version has a 14-day trial) | Web browser, Self-hosted | Teams with technical staff who want to own automation | Docs only |
| HubSpot CRM | Free (2 users, 1,000 contacts, no time limit); paid from $7 per seat/month (Starter) | Web browser | Teams that need a CRM first, automation second | Docs only |
| EspoCRM | Free (free self-hosted download); paid from $15 per user/month (Cloud Basic, 3-user minimum, billed per 6 months or 1 year) | Web browser, Self-hosted | Agencies that want a self-hosted client CRM | Docs only |
| Odoo | Free (One App Free plan on Odoo Online, unlimited users) | Web browser, Self-hosted | Businesses wanting CRM and back office together | Docs only |
| ActiveCampaign | See pricing page | Web browser | Email Marketing & Automation | Docs only |
| ClickFunnels | Paid from $81 per month, billed annually (Launch; $97 billed monthly) | Web browser | Marketing Automation | Docs only |
Independent comparison. Paid placements are labelled separately; editorial links earn no affiliate commissions. Learn more.
Good fit if
- You run one business and need funnels and email cheaply (Systeme.io is the pick)
- You want open-source marketing automation (Mautic is the pick)
- You mostly need a free CRM (HubSpot CRM is the pick)
- You want a self-hosted client CRM (EspoCRM is the pick)
- You want CRM and accounting together (Odoo is the pick)
Not ideal if
- You rely on GoHighLevel features or integrations that these tools do not replicate
GoHighLevel today: Paid from $97 per month (Starter; $970/year billed annually) (GoHighLevel pricing, checked 2026-10-22).
Why people look for GoHighLevel alternatives
Starter is $97 a month ($970 yearly) but covers only 3 sub-accounts; unlimited sub-accounts need the $297 plan, and SaaS Mode for reselling requires Agency Pro at $497. Email, SMS, calling and AI are usage-based and billed on top. Add-ons stack up too: WhatsApp is $10 per sub-account a month, the white-label mobile app $497 a month and HIPAA compliance $297 a month. There is no free plan, only a 14-day trial.
Systeme.io
Compared with GoHighLevel: Free plan includes 2,000 contacts, 3 sales funnels and unlimited emails; paid Startup is $17 monthly. It has no agency white-label or deep CRM like GoHighLevel, but is a far cheaper funnel and email tool.
Price: Free (2,000 contacts, 3 sales funnels, unlimited emails); paid from $17 per month, billed monthly (Startup) (Systeme.io pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Solo creators who need funnels and email.
Mautic
Compared with GoHighLevel: Open-source (GPL-3.0) marketing automation you host yourself. It has no built-in funnel builder or phone and SMS system like GoHighLevel, but costs nothing in licence fees.
Price: Free (free open-source software; hosted version has a 14-day trial) (Mautic pricing, checked 2026-10-22).
Platforms and license: Web browser, Self-hosted. GPL-3.0 (open source).
Project activity: 10.9k GitHub stars · latest release 7.2.2 (Oct 26, 2026) · last commit Oct 27, 2026
Best for: Teams with technical staff who want to own automation.
Worth knowing: No hosted prices shown on the site.
HubSpot CRM
Compared with GoHighLevel: Free for 2 users and 1,000 contacts. You lose GoHighLevel's agency snapshots, funnels and SMS bundle, and gain a mature free CRM, with Starter listed at $7 per seat.
Price: Free (2 users, 1,000 contacts, no time limit); paid from $7 per seat/month (Starter) (HubSpot CRM pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Teams that need a CRM first, automation second.
EspoCRM
Compared with GoHighLevel: AGPL-3.0 self-hosted CRM with workflows and email. It has no funnel or website builder like GoHighLevel, so you add other tools, but there is no per-account platform fee.
Price: Free (free self-hosted download); paid from $15 per user/month (Cloud Basic, 3-user minimum, billed per 6 months or 1 year) (EspoCRM pricing, checked 2026-10-22).
Platforms and license: Web browser, Self-hosted. AGPL-3.0 (open source).
Project activity: 3.5k GitHub stars · latest release 10.0.11 (Oct 23, 2026) · last commit Oct 27, 2026
Best for: Agencies that want a self-hosted client CRM.
Worth knowing: 30-day free trial for cloud.
Odoo
Compared with GoHighLevel: Community edition (LGPL-3.0) and a free one-app plan on Odoo Online. It covers CRM, email marketing and websites as separate apps, rather than GoHighLevel's single agency toolkit.
Price: Free (One App Free plan on Odoo Online, unlimited users) (Odoo pricing, checked 2026-10-22).
Platforms and license: Web browser, Self-hosted. LGPL-3.0 (Community edition) (open source).
Project activity: 55.4k GitHub stars · last commit Oct 28, 2026
Best for: Businesses wanting CRM and back office together.
Other popular options (paid)
ActiveCampaign
Compared with GoHighLevel: ActiveCampaign sells Starter, Plus, Pro and Enterprise plans priced by contact count, with a 14-day trial, a 30-day money-back guarantee and no free plan. Cost grows with your list rather than sub-accounts.
Price: See pricing page (ActiveCampaign pricing, checked 2026-10-22).
ClickFunnels
Compared with GoHighLevel: ClickFunnels Launch is $81 a month on annual billing ($97 monthly), with a 14-day trial. It centres on funnels and checkout pages and costs less than GoHighLevel's $97 Starter on annual terms.
Price: Paid from $81 per month, billed annually (Launch; $97 billed monthly) (ClickFunnels pricing, checked 2026-10-23).
Which one to pick
- You run one business and need funnels and email cheaply: Systeme.io
- You want open-source marketing automation: Mautic
- You mostly need a free CRM: HubSpot CRM
- You want a self-hosted client CRM: EspoCRM
- You want CRM and accounting together: Odoo
Limits of this review
Docs-only for Systeme.io, Mautic, HubSpot CRM, EspoCRM, Odoo: we did not install or run them, so feature claims come from vendor pages and we did not test import from GoHighLevel. Vendor prices and free limits change; confirm on the linked pricing page before you buy or migrate.
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Kevin Fan
Kevin Fan is a SaaS founder. He runs Free Instead Of, which tracks free and open-source alternatives to paid software and checks each price and free-plan limit against the vendor's own pages.
Methodology
Based on official pricing and product pages checked between 2026-10-22 and 2026-10-23: GoHighLevel, Systeme.io, Mautic, HubSpot CRM, EspoCRM, Odoo, ActiveCampaign, ClickFunnels. Prices, free limits and licenses are the figures shown on those pages on those dates. No tool on this page was installed or run. No accounts were created.