GoHighLevel Alternatives for Agencies: 4 Picks in 2026
GoHighLevel alternatives for agencies compared on white label, sub-accounts and cost: DashClicks, Systeme.io, Mautic and EspoCRM, with official prices.
•4 min read•CRM & Client Management
Verdict:DashClicks lists white labeling and unlimited sub-accounts on its pricing page at $199 a month. Systeme.io is the cheap route, with unlimited sub-accounts and its own white-label page; Mautic and EspoCRM suit agencies willing to host.
Quick comparison
| Tool | Price | Platforms | Best for | Tested |
|---|---|---|---|---|
| DashClicks | Pro $199/month or $1,788/year | Web browser | Agencies that want white labeling and unlimited sub-accounts at one flat price | Docs only |
| Systeme.io | Free plan; paid from $17/month | Web browser | Agencies running funnels and email for many small clients on a tight budget | Docs only |
| Mautic | Free to self-host (GPL-3.0); hosted via Dropsolid from €247.50/month billed annually | Web browser, Self-hosted | Technical agencies that will run one marketing-automation install per client | Docs only |
| EspoCRM | Self-host free; Cloud Basic $15/user/month, 3-user minimum | Web browser, Self-hosted | Agencies that need a client CRM with no per-account platform fee | Docs only |
Independent comparison. Paid placements are labelled separately; editorial links earn no affiliate commissions. Learn more.
Good fit if
- You run an agency with several client accounts and want a predictable monthly bill
- You pay GoHighLevel for sub-accounts and add-ons you barely use
- You can accept several tools, or a self-hosted setup, in place of one bundle
Not ideal if
- You resell software to clients under your own brand and rely on GoHighLevel's SaaS Mode
- You want one login that replaces CRM, funnels, calendars, SMS and a mobile app
- You need a vendor to handle hosting, compliance and support for you
If you run an agency and want to leave GoHighLevel, DashClicks is the closest like-for-like swap, because its own pricing page lists white-labeling and unlimited sub-accounts at $199 a month. Systeme.io costs far less, allows unlimited sub-accounts and has its own white-label page. Mautic and EspoCRM drop licence fees entirely if you will host them. The deciding question is how much of your own branding clients must see.
What matters for an agency
The queries behind this page share one concern: serving many clients from one stack without the bill growing every time you add one. That breaks down into white labeling, sub-account cost, fixed versus usage-based charges, how much is bundled, and whether you must host it.
According to GoHighLevel's pricing page, Starter is $97 a month ($970 yearly) with 3 sub-accounts, Unlimited is $297 ($2,970 yearly), and Agency Pro is $497 ($4,970 yearly) and adds SaaS Mode. All have a 14-day trial. Phone, SMS, email and premium AI are billed by usage on top, and the per-unit rates are not on that page.
Add-ons are listed monthly: the white-label mobile app is $497, HIPAA compliance $297, premium support $500, a branded client portal app $49 per sub-account and WhatsApp $10 per sub-account. For the wider list, see all GoHighLevel alternatives.
DashClicks
DashClicks is an agency platform that lists white-labeling. Its pricing page lists DashClicks Pro at $199 a month, or $1,788 a year, with all apps, unlimited users, unlimited sub-accounts and white-labeling. It allows cancellation any time with no fees and includes a one-hour onboarding call.
It also offers a Free Fulfillment Center, with no software subscription needed, where you pay only for the services you use. Per-service prices are not listed on the page, and no trial length is stated.
Who should not pick it: an agency that only needs a CRM, since $199 buys a full platform you may not use.
Systeme.io
Systeme.io is a low-cost funnel, email and course tool. The pricing page lists a free plan with 2,000 contacts, 3 funnels and unlimited emails, then Startup at $17 a month, Webinar at $47 and Unlimited at $97. Every plan allows unlimited sub-accounts, each with the same limits as the main account's plan.
That makes the cost per client far lower than GoHighLevel's add-on model. The pricing page lists "White label" as a feature without details. Systeme.io's white-label page says you can use your own domain, name and logo, and that the plans you can resell depend on your current plan, with your prices not allowed below Systeme.io's. The pricing page lists no trial.
Who should not pick it: an agency that needs deep CRM and SMS, or one that wants to resell without being tied to Systeme.io's plan prices.
Mautic
Mautic is an open-source marketing automation platform released under GPL-3.0. Self-hosting costs only your servers. Mautic's pricing page lists hosted plans through its partner Dropsolid, starting at €247.50 a month billed annually for shared hosting, and says multiple sending domains can be authenticated in one install.
For an agency the question is client separation. A 2020 forum answer says true multi-tenancy would need heavy rewriting and recommends a separate install per client. That thread is old, so confirm it against current docs.
There is also a funding note. In February 2026, the Mautic council posted a $50,000 shortfall for the year and described budget cuts.
Who should not pick it: an agency without someone to run servers, or one wanting funnels and SMS in the box.
EspoCRM
EspoCRM is an open-source CRM. Its pricing page lists Cloud Basic at $15 per user per month with a 3-user minimum and 100,000 records, and Enterprise at $25 with a 5-user minimum. The self-hosted download is free, under AGPL-3.0.
Its installation docs say it runs on PHP with MySQL, MariaDB or PostgreSQL, installed manually or through Docker. Neither page describes sub-accounts or white labeling, so treat it as your own agency CRM or a one-install-per-client tool, not a reseller platform.
Who should not pick it: an agency that wants to resell software to clients.
Comparison
| DashClicks | Systeme.io | Mautic | EspoCRM | |
|---|---|---|---|---|
| Starting price | $199/month | Free; $17/month paid | Free self-hosted; €247.50/month hosted | Free self-hosted; $15/user/month cloud |
| Sub-accounts | Unlimited | Unlimited | Not listed | Not listed |
| White label | Listed on pricing page | Own white-label page | Not listed | Not listed |
| Covers | Agency platform | Funnels, email, courses | Email automation | CRM |
| Server work | None | None | Yes | Yes |
How to choose
- You resell a branded platform. DashClicks lists white-labeling on its pricing page, and Systeme.io has a white-label page tied to your plan. GoHighLevel still fits better if you depend on SaaS Mode, which is on its $497 plan.
- Many small clients, tight budget. Systeme.io's free plan and unlimited sub-accounts keep cost per client low, provided its resale rules on the white-label page suit you.
- A technical agency that wants no licence fees. Run Mautic and EspoCRM, one install per client, and budget the maintenance time.
If your main need is funnels alone, compare ClickFunnels alternatives, and for email automation see ActiveCampaign alternatives. A single business, not an agency, should read our guide to HubSpot alternatives for small business.
Limits of this review
Nothing was tested, so white-label quality, deliverability and migration from GoHighLevel are not compared. GoHighLevel's per-unit SMS, email and AI rates are not on its pricing page and are not stated. ActiveCampaign's pricing page lists no prices or agency features and is left out. DashClicks' trial length and the scope of its white labeling are not described on its pricing page, and Systeme.io's pricing page lists no trial.
FAQ
What is the cheapest GoHighLevel alternative for an agency?
Systeme.io has a free plan with 2,000 contacts and 3 funnels, and its pricing page says every plan allows unlimited sub-accounts. Paid plans start at $17 a month. Its white-label page says which plans you can resell depends on your own plan, so check that before promising clients a branded portal.
Is there an open-source GoHighLevel alternative?
Mautic (GPL-3.0) covers email and marketing automation, and EspoCRM (AGPL-3.0) covers CRM. Neither official page lists funnels, SMS or a white-label mobile app, so expect to assemble the rest. Community advice for Mautic is to run a separate install per client.
Which GoHighLevel alternative has white label?
DashClicks Pro lists white-labeling, unlimited users and unlimited sub-accounts at $199 a month. Systeme.io has a white-label page covering your own domain, name and logo, with resale limited by your plan. GoHighLevel's FAQ says its web app can be white-labeled; its white-label mobile app is a $497 monthly add-on.
Why do agencies leave GoHighLevel?
The pricing page shows Starter at $97 for 3 sub-accounts, unlimited sub-accounts from $297 and SaaS Mode only on the $497 Agency Pro plan. Phone, SMS, email and AI are billed by usage on top, and add-ons stack. There is no free plan, only a 14-day trial.
Can a self-hosted tool run several client accounts?
A 2020 Mautic forum answer says true multi-tenancy would need heavy rewriting and recommends one separate instance per client. That is more servers to maintain. Mautic's pricing page also confirms several sending domains per install, but does not address separate client organizations.
Is Mautic safe to build an agency on?
It is open source under GPL-3.0, so you can keep running it. In February 2026 the Mautic council posted that the project faced a $50,000 funding shortfall and had cut costs. Treat that as a risk to plan around, for example by budgeting for your own maintenance.
More in CRM & Client Management
All CRM & Client Management alternatives →Sources
Kevin Fan
Kevin Fan is a SaaS founder. He runs Free Instead Of, which tracks free and open-source alternatives to paid software and checks each price and free-plan limit against the vendor's own pages.
Methodology
Pricing pages for GoHighLevel, DashClicks, Systeme.io, Mautic and EspoCRM, plus Systeme.io's white-label page, were read on 2026-10-27, along with EspoCRM's installation docs. Three competing roundups were read for context. Two Mautic forum threads (one from 2020, one from February 2026) and a Hacker News listing were read for user concerns. Reddit was not used. No product was installed, signed up for or tested.