HubSpot CRM Alternatives 2026: 6 Free Options
HubSpot CRM alternatives: Twenty, SuiteCRM, EspoCRM, Zoho CRM and 2 more. Prices and licenses checked October 22, 2026.
•4 min read•CRM & Client Management
Verdict:HubSpot's free CRM gives you 2 users and 1,000 contacts for no time limit, so many people only start looking elsewhere when they hit those limits or the paid marketing tiers. A few separate decisions are tangled together here. For the CRM itself, Twenty is the closest modern open-source option and costs nothing to self-host, while EspoCRM and SuiteCRM are older, steadier choices with more configuration. If you outgrow HubSpot's free limits and want hosted software, Zoho CRM is free for 3 users and gives you a bit more room. The marketing side is separate: Mautic is a real open-source marketing automation platform, but it takes server administration and does not include the CRM, so you would be running two systems. The trade-off is that HubSpot's value is the integration of contacts, email, forms, reports and support in one login. Replacing it with open-source parts saves licence fees but costs setup time, and we did not test migration of existing HubSpot data. Leave if you pay for HubSpot seats mainly to hold contacts and deals; stay if marketing automation and reporting across teams is why you bought it.
Quick comparison
| Tool | Price | Platforms | Best for | Tested |
|---|---|---|---|---|
| Twenty | Free (self-host the open-source core for free); paid from $9 per user/month, billed yearly (Cloud Pro) | Web browser, Self-hosted | Modern open-source CRM | Docs only |
| SuiteCRM | Free (free open-source download; you pay for hosting and support); paid from £50 per month (fully managed hosting, from) | Web browser, Self-hosted | Self-hosters wanting classic CRM depth | Docs only |
| EspoCRM | Free (free self-hosted download); paid from $15 per user/month (Cloud Basic, 3-user minimum, billed per 6 months or 1 year) | Web browser, Self-hosted | Small teams that customize entities | Docs only |
| Zoho CRM | Free (3 users) | Web browser | Small sales teams past the free HubSpot limits | Docs only |
| Mautic | Free (free open-source software; hosted version has a 14-day trial) | Web browser, Self-hosted | Marketing automation without HubSpot fees | Docs only |
| Odoo | Free (One App Free plan on Odoo Online, unlimited users) | Web browser, Self-hosted | CRM plus invoicing and operations | Docs only |
| Salesforce | Free (Free Suite tier listed in the plan comparison); paid from $25 per user/month (Starter Suite, billed monthly or annually) | Web browser | CRM | Docs only |
| monday.com | Free (up to 2 seats, 3 boards and 3 docs); paid from $9 per seat/month, billed annually, 3-seat minimum for paid plans | Web, iOS, Android | Project management | Docs only |
| ActiveCampaign | See pricing page | Web browser | Email Marketing & Automation | Docs only |
Independent comparison. Paid placements are labelled separately; editorial links earn no affiliate commissions. Learn more.
Good fit if
- You want a self-hosted CRM with a clean interface (Twenty is the pick)
- You need more than 3 users free on a hosted CRM (Zoho CRM is the pick)
- You mainly need marketing automation (Mautic is the pick)
- You want CRM plus invoicing in one system (Odoo is the pick)
- You want to customize your data model (EspoCRM is the pick)
Not ideal if
- You rely on HubSpot CRM features or integrations that these tools do not replicate
HubSpot CRM today: Free (2 users, 1,000 contacts, no time limit); paid from $7 per seat/month (Starter) (HubSpot CRM pricing, checked 2026-10-22).
Why people look for HubSpot CRM alternatives
HubSpot's free CRM covers 2 users and 1,000 contacts, and Starter begins at $7 per seat per month, with a $20 per seat figure shown beside it. The CRM pricing page lists prices only for Free and Starter, so the step up to Professional or Enterprise cannot be budgeted from it. Cost is tied to seats, so every person you add raises the bill.
Twenty
Compared with HubSpot CRM: Open-source CRM under AGPL-3.0 that you can self-host free, or use Cloud Pro at $9 per user monthly billed yearly. It lacks HubSpot's marketing hub and email tools, but is far lighter and cheaper for a pure CRM.
Price: Free (self-host the open-source core for free); paid from $9 per user/month, billed yearly (Cloud Pro) (Twenty pricing, checked 2026-10-22).
Platforms and license: Web browser, Self-hosted. AGPL-3.0 (some files under a commercial Enterprise license) (open source).
Project activity: 59.9k GitHub stars · latest release twenty/v2.52.0 (Oct 27, 2026) · last commit Oct 28, 2026
Best for: Modern open-source CRM.
SuiteCRM
Compared with HubSpot CRM: Free AGPL-3.0 download; managed hosting from $50 a month. It is a full sales CRM with workflows, but looks dated and has no built-in marketing suite like HubSpot, and you handle setup.
Price: Free (free open-source download; you pay for hosting and support); paid from £50 per month (fully managed hosting, from) (SuiteCRM pricing, checked 2026-10-22).
Platforms and license: Web browser, Self-hosted. AGPL-3.0 (open source).
Project activity: 5.8k GitHub stars · latest release v7.15.2 (Jul 31, 2026) · last commit Oct 23, 2026
Best for: Self-hosters wanting classic CRM depth.
Worth knowing: Licence checked on the SuiteCRM 7 repo; SuiteCRM 8 is a separate repo.
EspoCRM
Compared with HubSpot CRM: Free self-hosted AGPL-3.0, or Cloud Basic at $15 per user monthly with a 3-user minimum. A lighter CRM than HubSpot, with no integrated marketing tools but easier to customize.
Price: Free (free self-hosted download); paid from $15 per user/month (Cloud Basic, 3-user minimum, billed per 6 months or 1 year) (EspoCRM pricing, checked 2026-10-22).
Platforms and license: Web browser, Self-hosted. AGPL-3.0 (open source).
Project activity: 3.5k GitHub stars · latest release 10.0.11 (Oct 23, 2026) · last commit Oct 27, 2026
Best for: Small teams that customize entities.
Worth knowing: 30-day free trial for cloud.
Zoho CRM
Compared with HubSpot CRM: Free for 3 users. HubSpot's free CRM allows 2 users and 1,000 contacts. Zoho has more depth on sales process and customization, though its interface is busier and marketing is a separate product.
Price: Free (3 users) (Zoho CRM pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Small sales teams past the free HubSpot limits.
Mautic
Compared with HubSpot CRM: Free open-source (GPL-3.0) marketing automation, the part of HubSpot that costs the most. It does not replace the CRM, so pair it with Twenty or EspoCRM, and expect to run the server yourself.
Price: Free (free open-source software; hosted version has a 14-day trial) (Mautic pricing, checked 2026-10-22).
Platforms and license: Web browser, Self-hosted. GPL-3.0 (open source).
Project activity: 10.9k GitHub stars · latest release 7.2.2 (Oct 26, 2026) · last commit Oct 27, 2026
Best for: Marketing automation without HubSpot fees.
Worth knowing: No hosted prices shown on the site.
Odoo
Compared with HubSpot CRM: Community edition is LGPL-3.0, and Odoo Online has a One App Free plan with unlimited users. It is a business suite, not a CRM alone, so setup is broader than HubSpot's, but it includes invoicing and inventory.
Price: Free (One App Free plan on Odoo Online, unlimited users) (Odoo pricing, checked 2026-10-22).
Platforms and license: Web browser, Self-hosted. LGPL-3.0 (Community edition) (open source).
Project activity: 55.4k GitHub stars · last commit Oct 28, 2026
Best for: CRM plus invoicing and operations.
Other popular options (paid)
Salesforce
Compared with HubSpot CRM: A Free Suite tier is listed and Starter Suite is $25 per user monthly, against HubSpot Starter at $7 per seat. A far larger ecosystem, with more setup and a higher entry price.
Price: Free (Free Suite tier listed in the plan comparison); paid from $25 per user/month (Starter Suite, billed monthly or annually) (Salesforce pricing, checked 2026-10-22).
monday.com
Compared with HubSpot CRM: Free for 2 seats, 3 boards and 3 docs; paid from $9 per seat monthly billed annually with a 3-seat minimum. A work-management platform with CRM on top rather than a CRM first.
Price: Free (up to 2 seats, 3 boards and 3 docs); paid from $9 per seat/month, billed annually, 3-seat minimum for paid plans (monday.com pricing, checked 2026-10-22).
ActiveCampaign
Compared with HubSpot CRM: Starter, Plus, Pro and Enterprise plans are priced by contact count, with a 14-day trial, a 30-day money-back guarantee and no free plan. Automation first, where HubSpot is CRM first.
Price: See pricing page (ActiveCampaign pricing, checked 2026-10-22).
Which one to pick
- You want a self-hosted CRM with a clean interface: Twenty
- You need more than 3 users free on a hosted CRM: Zoho CRM
- You mainly need marketing automation: Mautic
- You want CRM plus invoicing in one system: Odoo
- You want to customize your data model: EspoCRM
Limits of this review
Docs-only for Twenty, SuiteCRM, EspoCRM, Zoho CRM, Mautic, Odoo: we did not install or run them, so feature claims come from vendor pages and we did not test import from HubSpot CRM. Vendor prices and free limits change; confirm on the linked pricing page before you buy or migrate.
Related guides
More in CRM & Client Management
All CRM & Client Management alternatives →Sources
- HubSpot CRM pricing
- Twenty pricing
- Twenty license
- Twenty GitHub repository
- SuiteCRM pricing
- SuiteCRM license
- SuiteCRM GitHub repository
- EspoCRM pricing
- EspoCRM license
- Zoho CRM pricing
- Mautic pricing
- Mautic license
- Mautic GitHub repository
- Odoo pricing
- Odoo license
- Odoo GitHub repository
- Salesforce pricing
- monday.com pricing
- ActiveCampaign pricing
Kevin Fan
Kevin Fan is a SaaS founder. He runs Free Instead Of, which tracks free and open-source alternatives to paid software and checks each price and free-plan limit against the vendor's own pages.
Methodology
Based on official pricing and product pages checked 2026-10-22: HubSpot CRM, Twenty, SuiteCRM, EspoCRM, Zoho CRM, Mautic, Odoo, Salesforce, monday.com, ActiveCampaign. Prices, free limits and licenses are the figures shown on those pages on those dates. No tool on this page was installed or run. No accounts were created.