Best free Blog Platforms compared: WordPress.com, WordPress (self-hosted), Ghost, Substack and 3 more, with free-plan limits, platforms and prices from official pages checked October 28, 2026.
•3 min read•Website Builders & Landing Pages
| Tool | Price | Platforms | Best for | Tested |
|---|---|---|---|---|
| WordPress.com | Free (Free plan: 1 GB storage, WordPress.com subdomain only, no plugin installation, WordPress.com ads shown); paid from $2.75 per month, billed every 3 years (Personal) | Web | The quickest hosted start with a familiar editor | Docs only |
| WordPress (self-hosted) | Free (Free to download; you pay for hosting. Recommended PHP 8.3+ and MySQL 8.0+ or MariaDB 10.11+) | Self-hosted, Web | Full control, plugins and your own domain | Docs only |
| Ghost | Free (Self-hosted Ghost is open source (source linked from the pricing page); no self-host price shown); paid from $18 per per month, billed yearly (Ghost(Pro) Starter) | Web | Writers who want a clean editor and built-in memberships | Docs only |
| Substack | Free (Free to publish; Substack takes 10% of paid subscription revenue and writers also bear credit card fees) | Web browser | Newsletter-first writing | Docs only |
| beehiiv | Free (Free plan: up to 2,500 subscribers and unlimited email sends); paid from $49 per month, billed annually (Lite, up to 1,000 subscribers; $59 billed monthly) | Web browser | Blog-plus-newsletter growth | Docs only |
| Hugo | Free (Free: open-source under Apache-2.0; no paid plan on the license page) | Windows, macOS, Linux | Developers who want a fast, static blog | Docs only |
| Wix | Free (Free plan at $0, no credit card required (Wix-branded domain and ads not checked)); paid from $17.77 per month, Light plan, yearly subscription paid in full at purchase | Web | Designers who like a drag-and-drop builder | Docs only |
Independent comparison. Paid placements are labelled separately; editorial links earn no affiliate commissions. Learn more.
Free blog platforms are free in return for something, and it helps to know what before you write your first post. WordPress.com's free plan gives 1 GB of storage on a WordPress.com subdomain, shows WordPress.com ads and does not allow plugin installation. Wix has a free plan with no card required, though a Wix-branded domain and ads were not checked. Substack is free to publish, and takes 10 percent of paid subscription revenue, which matters only if you charge. Beehiiv's free plan covers up to 2,500 subscribers with unlimited sends and suits a newsletter-first blog. If you want full control, self-host: WordPress software is GPL-2.0-or-later and Ghost is open source, with Hugo producing a static site under Apache-2.0 that you can publish on any free static host. The software is free in all three, but you pay for hosting, except for static output, where hosting can be free. Pick a hosted free plan to start writing today. Pick self-hosting when you want your own domain, plugins and exports without a platform's rules. The trade-off is ownership versus convenience: a free hosted blog can change its terms or add ads, while a self-hosted one is yours but needs backups and updates.
Free plan: 1 GB storage, a WordPress.com subdomain, no plugins and WordPress.com ads. Paid plans start at $2.75 a month billed every three years, mainly to get a custom domain.
Price: Free (Free plan: 1 GB storage, WordPress.com subdomain only, no plugin installation, WordPress.com ads shown); paid from $2.75 per month, billed every 3 years (Personal) (WordPress.com pricing, checked 2026-10-22).
Platforms and license: Web. Proprietary hosted service.
Best for: The quickest hosted start with a familiar editor.
Worth knowing: The free plan has no custom domain.
GPL-2.0-or-later and free to download; you pay for hosting. Recommended PHP 8.3+ and MySQL 8.0+ or MariaDB 10.11+. The largest plugin and theme ecosystem.
Price: Free (Free to download; you pay for hosting. Recommended PHP 8.3+ and MySQL 8.0+ or MariaDB 10.11+) (WordPress (self-hosted) pricing, checked 2026-10-22).
Platforms and license: Self-hosted, Web. GPL-2.0-or-later (open source).
Best for: Full control, plugins and your own domain.
Worth knowing: WordPress.org software, not the WordPress.com hosted service.
Compare: WordPress (self-hosted) alternatives
Open-source blogging and newsletter software; self-hosting is free but the license is not named on the pricing page. Hosted plans start at $18 a month billed yearly.
Price: Free (Self-hosted Ghost is open source (source linked from the pricing page); no self-host price shown); paid from $18 per per month, billed yearly (Ghost(Pro) Starter) (Ghost pricing, checked 2026-10-23).
Platforms and license: Web. Open source (license not named on ghost.org/pricing) (open source).
Project activity: 55.6k GitHub stars · latest release v6.73.0 (Oct 27, 2026) · last commit Oct 27, 2026
Best for: Writers who want a clean editor and built-in memberships.
Compare: Ghost alternatives
Free to publish; Substack takes 10 percent of paid subscription revenue plus card fees. Strong for email-first writers who want a built-in audience.
Price: Free (Free to publish; Substack takes 10% of paid subscription revenue and writers also bear credit card fees) (Substack pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Newsletter-first writing.
Compare: Substack alternatives
Free plan up to 2,500 subscribers and unlimited email sends. The paid Lite tier is $49 a month billed annually.
Price: Free (Free plan: up to 2,500 subscribers and unlimited email sends); paid from $49 per month, billed annually (Lite, up to 1,000 subscribers; $59 billed monthly) (beehiiv pricing, checked 2026-10-28).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Blog-plus-newsletter growth.
Compare: beehiiv alternatives
Apache-2.0 static site generator, free with no paid plan. You write Markdown and deploy the output to any host, so there is no database to run.
Price: Free (Free: open-source under Apache-2.0; no paid plan on the license page) (Hugo pricing, checked 2026-10-22).
Platforms and license: Windows, macOS, Linux. Apache-2.0 (open source).
Project activity: 90.3k GitHub stars · latest release v0.169.0 (Oct 27, 2026) · last commit Oct 27, 2026
Best for: Developers who want a fast, static blog.
Free plan at $0 with no card required; ads and a Wix-branded domain were not checked. The Light plan is $17.77 a month billed yearly.
Price: Free (Free plan at $0, no credit card required (Wix-branded domain and ads not checked)); paid from $17.77 per month, Light plan, yearly subscription paid in full at purchase (Wix pricing, checked 2026-10-22).
Platforms and license: Web. Proprietary.
Best for: Designers who like a drag-and-drop builder.
Compare: Wix alternatives
Docs-only for WordPress.com, WordPress (self-hosted), Ghost, Substack, beehiiv, Hugo, Wix: we did not install or run them, so feature claims come from vendor pages. Vendor prices and free limits change; confirm on the linked pricing page before you commit.
Kevin Fan is a SaaS founder. He runs Free Instead Of, which tracks free and open-source alternatives to paid software and checks each price and free-plan limit against the vendor's own pages.
Based on official pricing, license and product pages checked between 2026-10-22 and 2026-10-28: WordPress.com, WordPress (self-hosted), Ghost, Substack, beehiiv, Hugo, Wix. Prices, free limits and licenses are the figures shown on those pages on those dates. No tool on this page was installed or run. No accounts were created.