Apollo.io alternatives: Lusha, Kaspr, Snov.io, RocketReach and 2 more. Prices and licenses checked October 25, 2026.
•3 min read•Sales Prospecting & Outreach
Verdict:Apollo.io is a B2B contact database with sales engagement tools, and the replacement depends on whether you need the data or the sequencing. Lusha gives 40 contact credits a month on its free plan, with Starter at $49.90 a month billed monthly, which suits a rep who needs a phone number for a few leads. Kaspr's free plan covers 15 email credits, 5 phone credits and 5 direct email credits a month, a light option for prospecting. Snov.io has a trial with 50 credits and 100 recipients that renews every 30 days, and Starter is $29.25 a month billed annually, which fits a small team running cold email campaigns. Hunter finds and verifies emails by company domain, with 50 credits a month on its free plan and Starter at $34 a month billed yearly. RocketReach offers 5 free lookups without a card, a way to test a database before you pay. Skrapp's free plan has 50 credits for one user, with no list exports or CRM sync. The trade-off is coverage. Apollo's contact database is large, and a smaller one will miss some prospects, so run your target list through two of these before you cancel.
| Tool | Price | Platforms | Best for | Tested |
|---|---|---|---|---|
| Lusha | Free (40 credits per month); paid from $49.9 per month, billed monthly (Starter, 400 credits; $37.45 billed annually) | Web browser | Reps who need phone and email for a few leads a month | Docs only |
| Kaspr | Free (15 B2B email credits, 5 phone credits and 5 direct email credits per month; exports capped at 100 leads) | Web browser | Light prospecting from a few dozen contacts a month | Docs only |
| Snov.io | Free (Trial plan: 50 credits and 100 recipients, renews every 30 days); paid from $29.25 per month, billed annually (Starter) | Web browser | Small teams sending cold email campaigns | Docs only |
| RocketReach | Free (5 free lookups, no card) | Web browser | Testing a contact database before buying | Docs only |
| Hunter | Free (50 credits per month, one connected email account, 500 recipients per sequence); paid from $34 per month, billed yearly (Starter; $49 monthly) | Web browser | Finding and verifying work email addresses by company domain | Docs only |
| Skrapp | Free (50 credits, 1 user; no list exports or CRM sync); paid from $29 per month, billed annually (Professional; $39 monthly) | Web browser | Solo prospectors testing email finding | Docs only |
| ZoomInfo | See pricing page | Web browser | B2B Data | Docs only |
| Cognism | See pricing page | Web browser | Sales Intelligence | Docs only |
Independent comparison. Paid placements are labelled separately; editorial links earn no affiliate commissions. Learn more.
Apollo.io today: Free (Free plan for light use; Gmail accounts only for sending) (Apollo.io pricing, checked 2026-10-22).
Apollo.io's pricing page names four plans, Free, Basic, Professional and Custom, without dollar amounts or credit counts in its text. Annual billing costs less per month but needs a 12-month commitment, while monthly billing can be cancelled any time. Free accounts can connect Gmail only; Microsoft Office and other providers need a paid plan. One-click exports stop at 10,000 leads unless a higher plan lifts the limit, and all seats on an account share the same plan level, so tiers cannot be mixed. Custom plans for SSO and larger volumes go through sales.
Compared with Apollo.io: Lusha's free plan gives 40 credits a month, and Starter is $49.90 a month billed monthly. Against Apollo you pay for contact data by credit rather than for a full sales engagement suite.
Price: Free (40 credits per month); paid from $49.9 per month, billed monthly (Starter, 400 credits; $37.45 billed annually) (Lusha pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Reps who need phone and email for a few leads a month.
Compared with Apollo.io: Kaspr's free plan includes 15 B2B email credits, 5 phone credits and 5 direct email credits a month. It suits light prospecting, and its free quota is much smaller than a working team plan needs.
Price: Free (15 B2B email credits, 5 phone credits and 5 direct email credits per month; exports capped at 100 leads) (Kaspr pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Light prospecting from a few dozen contacts a month.
Compared with Apollo.io: Snov.io has a trial with 50 credits and 100 recipients that renews every 30 days, and Starter is $29.25 a month billed annually. Compared with Apollo it combines email finding with outreach campaigns, a lower-priced route for a small outbound sequence.
Price: Free (Trial plan: 50 credits and 100 recipients, renews every 30 days); paid from $29.25 per month, billed annually (Starter) (Snov.io pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Small teams sending cold email campaigns.
Compared with Apollo.io: RocketReach gives 5 free lookups with no card, so you can test its data before paying. Its paid plan prices were not captured in this check, so confirm them on its site before you commit to a seat plan.
Price: Free (5 free lookups, no card) (RocketReach pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Testing a contact database before buying.
Compared with Apollo.io: Hunter's free plan gives 50 credits a month and one connected email account. Starter is $34 a month billed yearly, and against Apollo it finds and verifies email addresses by company domain rather than offering the full prospecting database.
Price: Free (50 credits per month, one connected email account, 500 recipients per sequence); paid from $34 per month, billed yearly (Starter; $49 monthly) (Hunter pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Finding and verifying work email addresses by company domain.
Compared with Apollo.io: Skrapp's free plan has 50 credits and one user, with no list exports or CRM sync. Apollo has list exports and CRM sync; Skrapp's free tier tests email finding, and its Professional plan at $29 a month billed annually adds the features the free tier leaves out.
Price: Free (50 credits, 1 user; no list exports or CRM sync); paid from $29 per month, billed annually (Professional; $39 monthly) (Skrapp pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Solo prospectors testing email finding.
Compared with Apollo.io: A larger enterprise data and intent platform with no dollar prices shown on its page, though a free trial is offered on several plans. Apollo has a free plan, while ZoomInfo is sold through sales.
Price: See pricing page (ZoomInfo pricing, checked 2026-10-22).
Compared with Apollo.io: Phone-verified contact data, often used for European outbound. Quote-only, with Standard and Pro each including 5 seats and no free trial described, where Apollo offers a free plan.
Price: See pricing page (Cognism pricing, checked 2026-10-25).
Docs-only for Lusha, Kaspr, Snov.io, RocketReach, Hunter, Skrapp: we did not install or run them, so feature claims come from vendor pages and we did not test import from Apollo.io. Vendor prices and free limits change; confirm on the linked pricing page before you buy or migrate.
Kevin Fan is a SaaS founder. He runs Free Instead Of, which tracks free and open-source alternatives to paid software and checks each price and free-plan limit against the vendor's own pages.
Based on official pricing and product pages checked between 2026-10-22 and 2026-10-25: Apollo.io, Lusha, Kaspr, Snov.io, RocketReach, Hunter, Skrapp, ZoomInfo, Cognism. Prices, free limits and licenses are the figures shown on those pages on those dates. No tool on this page was installed or run. No accounts were created.