Trustpilot Alternatives 2026: 5 Options, 3 Free
Trustpilot alternatives: Google Business Profile, Judge.me, Trustindex, GatherUp and 1 more. Prices and licenses checked October 23, 2026.
•3 min read•Customer Support & Help Desk
Verdict:Leave Trustpilot if the Starter price of $99 a month per domain, billed annually, is hard to justify, or if most of your customers find you through Google or your own store. Its free plan, with 50 review invitations a month, is the real baseline to beat. For a local business, Google Business Profile costs nothing and puts reviews where people compare options, though you give up the Trustpilot badge shoppers recognise. For an online store, Judge.me's free plan has unlimited review requests and a widget, but those are product reviews, not a profile of the company. Trustindex solves a different problem: it displays reviews you already have from other platforms, and the free WordPress plugin limits each widget to 10 reviews. GatherUp lists $99 a month per location, so it only saves money if you run one place and want extra feedback tools. Birdeye showed no price, which is itself a signal to ask early. The trade-off is independence. Trustpilot is a neutral third-party site visitors may trust more than reviews on your own page. If that trust drives sales, stay. If you mainly need review volume and display, start with the free options.
Quick comparison
| Tool | Price | Platforms | Best for | Tested |
|---|---|---|---|---|
| Google Business Profile | Free (Free to create and list a business; includes replying to customer reviews) | Web browser | Local businesses wanting free reviews | Docs only |
| Judge.me | Free (Free plan: unlimited review requests, review widget, star rating badge, basic customizations, CSV import, photo and video review requests); paid from $15 per month (Awesome plan; no yearly plan) | Shopify, Web | Online stores collecting product reviews | Docs only |
| Trustindex | Free (Free WordPress plugin shows up to 10 reviews per widget; a free registered account shows website widgets for 7 days); paid from $65 per year (Single plan, 1 domain; the page uses a $ sign without naming the currency) | Web, WordPress | Embedding existing reviews on your site | Docs only |
| GatherUp | Paid from $99 per month per location, billed monthly (Small Business) | Web browser | Multi-location review requests | Docs only |
| Birdeye | See pricing page | Web browser | Teams that will talk to sales | Docs only |
| Podium | See pricing page | Web browser | Local Business Messaging & Reviews | Docs only |
Independent comparison. Paid placements are labelled separately; editorial links earn no affiliate commissions. Learn more.
Good fit if
- You run a local shop and want free reviews people can find (Google Business Profile is the pick)
- You sell products on Shopify and want review requests (Judge.me is the pick)
- You already have reviews and want to show them on WordPress (Trustindex is the pick)
- You manage several locations and want review requests (GatherUp is the pick)
Not ideal if
- You rely on Trustpilot features or integrations that these tools do not replicate
Trustpilot today: Free (50 review invitations per month, claimed company profile, a small selection of tools); paid from $99 per month per domain, billed annually (Starter) (Trustpilot pricing, checked 2026-10-22).
Why people look for Trustpilot alternatives
Trustpilot's paid plans are priced per domain, billed annually on a prepaid 12-month commitment. Starter is $99 a month for 1 domain, 100 review invitations a month and 1 user, and it is limited to new small businesses under $5M revenue. Plus is $319 for up to 3 domains and 300 invitations, and Premium is $799 for 1,000 invitations. Premium and Enterprise domains are priced separately, and Enterprise is quoted from traffic and revenue. The free plan allows 50 invitations a month. Shops with many domains or locations feel the per-domain pricing most.
Google Business Profile
Compared with Trustpilot: Free to create, with replies to customer reviews included. You lose Trustpilot's dedicated invitation tool and public review-site brand, but reviews show where local customers already search.
Price: Free (Free to create and list a business; includes replying to customer reviews) (Google Business Profile pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary (free service).
Best for: Local businesses wanting free reviews.
Judge.me
Compared with Trustpilot: Free plan with unlimited review requests, a review widget, star badges and photo or video requests. It is built for store product reviews, so you lose Trustpilot's company-level review profile.
Price: Free (Free plan: unlimited review requests, review widget, star rating badge, basic customizations, CSV import, photo and video review requests); paid from $15 per month (Awesome plan; no yearly plan) (Judge.me pricing, checked 2026-10-23).
Platforms and license: Shopify, Web. Proprietary.
Best for: Online stores collecting product reviews.
Worth knowing: Built mainly for online store product reviews rather than company reviews.
Trustindex
Compared with Trustpilot: Shows reviews gathered elsewhere in widgets, with a free WordPress plugin capped at 10 reviews per widget. Paid plans start at $65 a year, well under Trustpilot's listed $99 a month Starter.
Price: Free (Free WordPress plugin shows up to 10 reviews per widget; a free registered account shows website widgets for 7 days); paid from $65 per year (Single plan, 1 domain; the page uses a $ sign without naming the currency) (Trustindex pricing, checked 2026-10-23).
Platforms and license: Web, WordPress. Proprietary.
Best for: Embedding existing reviews on your site.
Worth knowing: Pro is $125 and Ultimate $349 per year. It displays reviews collected on other platforms rather than hosting an independent review profile.
GatherUp
Compared with Trustpilot: Paid from $99 a month per location, the same headline price as Trustpilot Starter. It sends review requests and manages feedback, but has no free plan.
Price: Paid from $99 per month per location, billed monthly (Small Business) (GatherUp pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Multi-location review requests.
Worth knowing: 14-day free trial. Includes up to 300 SMS and 3,000 email credits per location per month, review monitoring across 100+ sites and surveys. Multi-location is $60 per location per month for 2-10 locations. Annual billing saves 20%.
Birdeye
Compared with Trustpilot: Reputation platform with quote-based pricing. It covers review requests and local listings, so expect a quote rather than Trustpilot's published tiers.
Price: See pricing page (Birdeye pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Teams that will talk to sales.
Other popular options (paid)
Podium
Compared with Trustpilot: Quote-based platform with no published plan names or prices. Reviews is one module next to Phones, Website Chat, Inbox and Text Marketing, whereas Trustpilot lists $99 a month for Starter.
Price: See pricing page (Podium pricing, checked 2026-10-22).
Which one to pick
- You run a local shop and want free reviews people can find: Google Business Profile
- You sell products on Shopify and want review requests: Judge.me
- You already have reviews and want to show them on WordPress: Trustindex
- You manage several locations and want review requests: GatherUp
Limits of this review
Docs-only for Google Business Profile, Judge.me, Trustindex, GatherUp, Birdeye: we did not install or run them, so feature claims come from vendor pages and we did not test import from Trustpilot. Vendor prices and free limits change; confirm on the linked pricing page before you buy or migrate.
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Kevin Fan
Kevin Fan is a SaaS founder. He runs Free Instead Of, which tracks free and open-source alternatives to paid software and checks each price and free-plan limit against the vendor's own pages.
Methodology
Based on official pricing and product pages checked between 2026-10-22 and 2026-10-23: Trustpilot, Google Business Profile, Judge.me, Trustindex, GatherUp, Birdeye, Podium. Prices, free limits and licenses are the figures shown on those pages on those dates. No tool on this page was installed or run. No accounts were created.