Omnisend Alternatives 2026: 5 Free Options
Omnisend alternatives: listmonk, Brevo, MailerLite, Klaviyo and 1 more. Prices and licenses checked October 22, 2026.
•3 min read•Email Marketing & Newsletters
Verdict:Leave Omnisend when most of your revenue flows through a store and you no longer need its ecommerce automations, or when a larger list makes its per-contact pricing hard to justify. Its free tier caps you at 250 contacts and 500 emails a month, so the switch makes sense only once you outgrow that. For the closest like-for-like swap, Klaviyo keeps the free 250-profile and 500-send limits and goes further with store data, but it costs more once the list grows. MailerLite is the cheaper choice for a smaller list, with 250 subscribers and 2,500 emails free and a paid plan from $12 a month. Brevo offers 300 free emails a day with no time limit, which suits bursts of sends rather than automations. If you have developers and want to avoid monthly fees, listmonk runs on your own server, but you must set up SMTP and maintain it. Systeme.io bundles funnels and email, which suits creators rather than stores. Choose by how much store data drives your emails: heavy product-based flows point to Klaviyo, while simple broadcasts point to MailerLite or Brevo.
Quick comparison
| Tool | Price | Platforms | Best for | Tested |
|---|---|---|---|---|
| listmonk | Free (Self-hosted and free; needs Postgres and your own SMTP or sending service) | Linux, macOS, Windows, FreeBSD, Docker | Developers who want email on their own server | Docs only |
| Brevo | Free (300 emails per day, no time limit) | Web API | Sending high volume on a free plan | Docs only |
| MailerLite | Free (250 subscribers, 2,500 emails per month); paid from $12 per month, billed monthly (stated as starting price in the pricing FAQ) | Web browser | Small newsletters and creators | Docs only |
| Klaviyo | Free (250 active profiles and 500 email sends per month) | Web | Shops that need deep store data in email | Docs only |
| Systeme.io | Free (2,000 contacts, 3 sales funnels, unlimited emails); paid from $17 per month, billed monthly (Startup) | Web browser | Funnels and landing pages with email included | Docs only |
| ActiveCampaign | See pricing page | Web browser | Email Marketing & Automation | Docs only |
| Mailchimp | Free (250 contacts, 500 sends per month or 250 per day, 1 seat, 1 audience) | Web browser | Email Marketing | Docs only |
Independent comparison. Paid placements are labelled separately; editorial links earn no affiliate commissions. Learn more.
Good fit if
- You want email on your own server and accept running it (listmonk is the pick)
- You send many emails and want a free daily allowance (Brevo is the pick)
- You run a small list and want a cheap paid plan (MailerLite is the pick)
- You need store data to drive ecommerce flows (Klaviyo is the pick)
- You want email plus sales funnels in one tool (Systeme.io is the pick)
Not ideal if
- You rely on Omnisend features or integrations that these tools do not replicate
Omnisend today: Free (250 contacts, 500 emails per month) (Omnisend pricing, checked 2026-10-22).
Why people look for Omnisend alternatives
Omnisend's free plan stops at 250 contacts and 500 emails a month, and the Omnisend badge is required on free emails and forms. Standard ($11.20) and Pro ($41.30) are shown as 3-month prepay promotions, and the regular monthly rate is not listed. Standard includes 2 agent tools against 5 on Pro. SMS is bought as credits, from $0.007 per message at high volume, and you are billed for non-subscribers who receive automated messages.
listmonk
Compared with Omnisend: Free and self-hosted, so you run the server and bring your own SMTP or sending service. You give up Omnisend's hosted ecommerce automations and visual builder, but pay no per-contact fees as your list grows.
Price: Free (Self-hosted and free; needs Postgres and your own SMTP or sending service) (listmonk pricing, checked 2026-10-22).
Platforms and license: Linux, macOS, Windows, FreeBSD, Docker. AGPL-3.0 (open source).
Project activity: 24k GitHub stars · latest release v7.0.0-beta.1 (Oct 20, 2026) · last commit Oct 27, 2026
Best for: Developers who want email on their own server.
Worth knowing: Sending costs depend on the SMTP provider you connect.
Brevo
Compared with Omnisend: Free plan allows 300 emails a day with no time limit, but has no contact-based automation tier like Omnisend's free 250 contacts. You gain a larger sending allowance and lose the ecommerce-specific flows Omnisend builds around product and order data.
Price: Free (300 emails per day, no time limit) (Brevo pricing, checked 2026-10-22).
Platforms and license: Web API. Proprietary.
Best for: Sending high volume on a free plan.
MailerLite
Compared with Omnisend: Free plan covers 250 subscribers and 2,500 emails a month, and the paid plan starts at $12 a month. You get a simpler editor and cheaper paid tier than Omnisend, but lose its ecommerce segmentation for store data.
Price: Free (250 subscribers, 2,500 emails per month); paid from $12 per month, billed monthly (stated as starting price in the pricing FAQ) (MailerLite pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Small newsletters and creators.
Worth knowing: Yearly billing saves 10%.
Klaviyo
Compared with Omnisend: Free plan includes 250 active profiles and 500 email sends a month, the same contact count as Omnisend's free tier. You gain deep ecommerce data integration, but its paid plans for larger lists run higher than Omnisend.
Price: Free (250 active profiles and 500 email sends per month) (Klaviyo pricing, checked 2026-10-22).
Platforms and license: Web. Proprietary.
Best for: Shops that need deep store data in email.
Systeme.io
Compared with Omnisend: Free plan includes 2,000 contacts, 3 sales funnels and unlimited emails. The Startup plan is $17 a month billed monthly. You gain a free all-in-one funnel tool, but lose Omnisend's product-level ecommerce automations.
Price: Free (2,000 contacts, 3 sales funnels, unlimited emails); paid from $17 per month, billed monthly (Startup) (Systeme.io pricing, checked 2026-10-22).
Platforms and license: Web browser. Proprietary SaaS.
Best for: Funnels and landing pages with email included.
Other popular options (paid)
ActiveCampaign
Compared with Omnisend: Plans are Starter, Plus, Pro and Enterprise, priced by contact count, with a 14-day trial and 30-day money-back guarantee. There is no free plan, unlike Omnisend's free tier of 250 contacts.
Price: See pricing page (ActiveCampaign pricing, checked 2026-10-22).
Mailchimp
Compared with Omnisend: Free plan covers 250 contacts, 1 seat and 1 audience, with 500 sends a month or 250 per day. Essentials was shown at $13 a month as a 12-month promotion.
Price: Free (250 contacts, 500 sends per month or 250 per day, 1 seat, 1 audience) (Mailchimp pricing, checked 2026-10-22).
Which one to pick
- You want email on your own server and accept running it: listmonk
- You send many emails and want a free daily allowance: Brevo
- You run a small list and want a cheap paid plan: MailerLite
- You need store data to drive ecommerce flows: Klaviyo
- You want email plus sales funnels in one tool: Systeme.io
Limits of this review
Docs-only for listmonk, Brevo, MailerLite, Klaviyo, Systeme.io: we did not install or run them, so feature claims come from vendor pages and we did not test import from Omnisend. Vendor prices and free limits change; confirm on the linked pricing page before you buy or migrate.
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Kevin Fan
Kevin Fan is a SaaS founder. He runs Free Instead Of, which tracks free and open-source alternatives to paid software and checks each price and free-plan limit against the vendor's own pages.
Methodology
Based on official pricing and product pages checked 2026-10-22: Omnisend, listmonk, Brevo, MailerLite, Klaviyo, Systeme.io, ActiveCampaign, Mailchimp. Prices, free limits and licenses are the figures shown on those pages on those dates. No tool on this page was installed or run. No accounts were created.