WordPress (self-hosted) alternatives: Ghost, Hugo, Drupal, Joomla and 1 more. Prices and licenses checked October 23, 2026.
•3 min read•Website Builders & Landing Pages
Verdict:Leave WordPress if you are tired of plugin updates, security patches and a PHP and MySQL stack just to publish pages. WordPress itself is free under the GPL; the cost sits in hosting and maintenance, and its download page recommends PHP 8.3 or newer. Ghost is the natural pick for a blog or newsletter, because writing and memberships are built in instead of bolted on. Hugo suits documentation and brochure sites: it outputs plain files, so it is quick and cheap to host, though non-technical editors will find it awkward. Drupal and Joomla are the nearest like-for-like CMS options; Drupal is stronger on complex content and permissions, while Joomla bundles multilingual support. Strapi is different: it is a headless CMS, so you must build the front end yourself, and its Growth plan costs $45 per month if you outgrow the free community edition. The trade-off is ecosystem. WordPress has the most themes, plugins, freelancers and answers online, and switching means rebuilding templates and migrating content. Keep WordPress if non-developers edit the site daily. Pick Hugo for a developer-run site, Ghost for publishing, and Drupal only when your content model really needs it.
| Tool | Price | Platforms | Best for | Tested |
|---|---|---|---|---|
| Ghost | Free (Self-hosted Ghost is open source (source linked from the pricing page); no self-host price shown); paid from $18 per per month, billed yearly (Ghost(Pro) Starter) | Web | Blogs and paid newsletters | Docs only |
| Hugo | Free (Free: open-source under Apache-2.0; no paid plan on the license page) | Windows, macOS, Linux | Fast static sites without a database | Docs only |
| Drupal | Free (Free and open source) | Self-hosted | Complex structured content | Docs only |
| Joomla | Free (Free and open source) | Self-hosted | Multilingual sites with user roles | Docs only |
| Strapi | Free (Community edition is free forever and open source under MIT); paid from $45 per month (Growth, 3 users included, extra users $15/month) | Self-hosted, Cloud | Content API for custom front ends | Docs only |
| Wix | Free (Free plan at $0, no credit card required (Wix-branded domain and ads not checked)); paid from $17.77 per month, Light plan, yearly subscription paid in full at purchase | Web | Website builder | Docs only |
| Squarespace | Paid from $19 per month (Basic; the page shows $19 and $25 for it without labelling which is annual billing) | Web | Website builder | Docs only |
Independent comparison. Paid placements are labelled separately; editorial links earn no affiliate commissions. Learn more.
WordPress (self-hosted) today: Free (Free to download; you pay for hosting. Recommended PHP 8.3+ and MySQL 8.0+ or MariaDB 10.11+) (WordPress (self-hosted) pricing, checked 2026-10-22).
WordPress is free to download, but the download page puts the rest on you: your own hosting and a domain, plus a server that meets the recommended PHP 8.3 and MySQL 8.0 or MariaDB 10.11 versions. Nothing is hosted for you unless you pick a host. For a small site, a portfolio or a blog, that server setup and upkeep is often more work than the site itself, which is why people look at hosted builders or lighter publishing tools.
Compared with WordPress (self-hosted): Open source publishing platform with self-hosting, aimed at blogs and newsletters. You lose WordPress's plugin library and themes, and gain a focused editor and built-in memberships.
Price: Free (Self-hosted Ghost is open source (source linked from the pricing page); no self-host price shown); paid from $18 per per month, billed yearly (Ghost(Pro) Starter) (Ghost pricing, checked 2026-10-23).
Platforms and license: Web. Open source (license not named on ghost.org/pricing) (open source).
Project activity: 55.6k GitHub stars · latest release v6.73.0 (Oct 27, 2026) · last commit Oct 27, 2026
Best for: Blogs and paid newsletters.
Compared with WordPress (self-hosted): Apache-2.0 static site generator that builds fast and needs no database or PHP. No admin dashboard or plugins, so editors must be comfortable with files and Git.
Price: Free (Free: open-source under Apache-2.0; no paid plan on the license page) (Hugo pricing, checked 2026-10-22).
Platforms and license: Windows, macOS, Linux. Apache-2.0 (open source).
Project activity: 90.3k GitHub stars · latest release v0.169.0 (Oct 27, 2026) · last commit Oct 27, 2026
Best for: Fast static sites without a database.
Compared with WordPress (self-hosted): GPL-2.0 CMS built for complex content models and permissions. Heavier to learn than WordPress and with fewer simple themes, but strong for structured sites and larger teams.
Price: Free (Free and open source) (Drupal pricing, checked 2026-10-22).
Platforms and license: Self-hosted. GPL-2.0 (open source).
Project activity: 4.3k GitHub stars · last commit Oct 27, 2026
Best for: Complex structured content.
Compared with WordPress (self-hosted): GPL-2.0-or-later CMS with built-in multilingual and user management. A smaller ecosystem than WordPress, so fewer plugins and tutorials, but less reliance on add-ons for core features.
Price: Free (Free and open source) (Joomla pricing, checked 2026-10-22).
Platforms and license: Self-hosted. GPL-2.0-or-later (open source).
Project activity: 5.2k GitHub stars · latest release 6.2.0 (Oct 13, 2026) · last commit Oct 27, 2026
Best for: Multilingual sites with user roles.
Compared with WordPress (self-hosted): MIT community edition of a headless CMS you self-host for free. You get an API and your own front end; you lose WordPress's themes and all-in-one page rendering.
Price: Free (Community edition is free forever and open source under MIT); paid from $45 per month (Growth, 3 users included, extra users $15/month) (Strapi pricing, checked 2026-10-22).
Platforms and license: Self-hosted, Cloud. MIT (Community edition) (open source).
Project activity: 73.4k GitHub stars · latest release v5.59.0 (Oct 21, 2026) · last commit Oct 27, 2026
Best for: Content API for custom front ends.
Compared with WordPress (self-hosted): A free plan exists, and the Light plan is $17.77 per month paid yearly. You give up WordPress's self-hosted control and plugin ecosystem, but hosting, templates and updates are handled for you.
Price: Free (Free plan at $0, no credit card required (Wix-branded domain and ads not checked)); paid from $17.77 per month, Light plan, yearly subscription paid in full at purchase (Wix pricing, checked 2026-10-22).
Compared with WordPress (self-hosted): No free plan, only a 14-day trial, with Basic listed from $19 per month. You lose WordPress's open codebase and plugin range, but get hosting and design templates bundled into one bill.
Price: Paid from $19 per month (Basic; the page shows $19 and $25 for it without labelling which is annual billing) (Squarespace pricing, checked 2026-10-22).
Docs-only for Ghost, Hugo, Drupal, Joomla, Strapi: we did not install or run them, so feature claims come from vendor pages and we did not test import from WordPress (self-hosted). Vendor prices and free limits change; confirm on the linked pricing page before you buy or migrate.
Kevin Fan is a SaaS founder. He runs Free Instead Of, which tracks free and open-source alternatives to paid software and checks each price and free-plan limit against the vendor's own pages.
Based on official pricing and product pages checked between 2026-10-22 and 2026-10-23: WordPress (self-hosted), Ghost, Hugo, Drupal, Joomla, Strapi, Wix, Squarespace. Prices, free limits and licenses are the figures shown on those pages on those dates. No tool on this page was installed or run. No accounts were created.