Klaviyo Alternatives for Shopify: 4 Cheaper Options in 2026
Klaviyo alternatives for Shopify compared on free limits, SMS cost and migration: Shopify Email, Omnisend, MailerLite and Brevo, from official pricing.
•3 min read•Email Marketing & Newsletters
Verdict:Start with Shopify Email if you send simple campaigns, use Omnisend for a like-for-like store swap, MailerLite for newsletters and light automation, and Brevo if you send often to a large list.
Quick comparison
| Tool | Price | Platforms | Best for | Tested |
|---|---|---|---|---|
| Shopify Email | 10,000 emails/month free, then $1 per 1,000 | Web | Stores sending simple campaigns and basic automations without another app | Docs only |
| Omnisend | Free: 250 contacts, 500 emails/month; SMS billed separately | Web | A like-for-like ecommerce swap with SMS and push in the same account | Docs only |
| MailerLite | Free: 250 subscribers, 2,500 emails/month; paid from $12/month | Web | Newsletters and simple automations on a small list | Docs only |
| Brevo | Free: 300 emails/day | Web | Large lists where you send often, since the free plan is counted per day | Docs only |
Independent comparison. Paid placements are labelled separately; editorial links earn no affiliate commissions. Learn more.
Good fit if
- Your Klaviyo bill grows with every profile, and many of them are inactive
- You mainly need welcome, abandoned-cart and campaign emails
- You can spend a few days rebuilding flows
Not ideal if
- Your Klaviyo flows already earn more than the bill and you rely on its segmentation
- You expect your Klaviyo flows to be copied over automatically (plan to rebuild them)
- You want SMS at no cost on a free plan
For a Shopify store leaving Klaviyo, Shopify Email is the cheapest start at 10,000 emails a month free. Omnisend is the closest like-for-like swap, MailerLite suits simple newsletters, and Brevo suits large lists you email often. Klaviyo's free plan stops at 250 active profiles and 500 sends a month, so the real question is what you need to keep from its flows before you move.
What matters for a Shopify store
- Shopify fit. Abandoned-cart, welcome and post-purchase flows tied to store events.
- Free plan size and what it locks.
- Price model. Profiles, contacts or emails sent.
- SMS cost if you text customers.
- Migration effort. Rebuilding flows is the real cost of a move.
On the second point, Klaviyo's pricing page lists the free plan at up to 250 active profiles and 500 email sends a month, $5 of mobile messages and $5 of Composer usage, with email support for the first 60 days only. Paid plans are priced through a plan builder on that page, so use it with your own profile count before you decide to leave.
Shopify Email
Shopify Email is Shopify's built-in tool. According to Shopify's page, you can send up to 10,000 manual or automated emails a month free, then pay $1 per 1,000 extra. It is available on all Shopify plans, and SMS is billed separately.
The page lists pre-built welcome, winback and upsell automations, segments and campaign reporting. Check that its segmentation covers what your Klaviyo flows rely on.
Who should not pick it: stores whose revenue depends on advanced segmentation.
Omnisend
Omnisend is built for ecommerce, and its pricing page lists Shopify as a supported platform. The free plan costs $0 with 500 emails and 250 contacts a month and 500 web push notifications.
Per the FAQ, the free plan includes the paid features, including SMS and push, with the email and contact caps as the main limits. SMS is billed separately, starting at $0.007 per message for high-volume US sends and rising at lower credit volumes.
Paid prices on the page are shown with a 30% discount for three months upfront, so confirm the regular monthly price before you commit.
Who should not pick it: anyone who needs more than 250 contacts for free, since the cap matches Klaviyo's.
MailerLite
MailerLite is a simple newsletter and automation tool. Its pricing page lists a free plan with 250 active subscribers, 2,500 emails a month, and 3 active automations. Above 250 active subscribers, sending is locked.
The FAQ puts Comfort from $12 a month and the page lists Power from $25. MailerLite's Shopify integration page says it syncs customers and order information and supports abandoned cart and purchase-triggered emails. Confirm which plan includes it before you move.
Who should not pick it: stores that need rich store-event flows from day one.
Brevo
Brevo's free plan allows 300 emails a day with no time limit, according to our check of Brevo's pricing page on October 22, 2026.
At 300 emails a day, a free account can send up to roughly 9,000 emails in a 30-day month, more than MailerLite's 2,500 or Klaviyo's 500. Brevo publishes a Shopify email marketing page, but check which Shopify features work on the free plan before you rely on it.
Who should not pick it: stores that want to confirm pre-built ecommerce flows around Shopify events before switching.
Comparison
| Shopify Email | Omnisend | MailerLite | Brevo | |
|---|---|---|---|---|
| Free allowance | 10,000 emails/month | 500 emails, 250 contacts | 2,500 emails, 250 subscribers | 300 emails/day |
| Paid model | $1 per 1,000 extra | By contacts | From $12/month | See Brevo |
| SMS | Billed separately | Billed separately, from $0.007 | Not covered here | Not covered here |
| Shopify fit | Built in | Listed as supported platform | Official integration page | Shopify page on its site |
How to choose
- New store, simple campaigns. Start with Shopify Email and add a tool only when you hit its limits.
- Established store with flows and SMS. Omnisend, since it is built for ecommerce and its free plan carries paid features.
- A newsletter-led shop. MailerLite, after confirming the Shopify features you need on the plan you pay for.
- A large list and frequent sends. Brevo, whose free plan is counted per day, after checking its Shopify features.
Before you move, rebuild welcome, abandoned-cart and post-purchase flows first, and check that each tool can trigger on Shopify events. More comparisons: Omnisend alternatives, MailerLite alternatives, and Mailchimp alternatives.
Limits of this review
No platform was installed or tested, so deliverability and Shopify sync quality are not compared. Klaviyo's paid prices come from a plan builder and are left out. Whether MailerLite's Shopify features are included on its free plan, and what Brevo's Shopify integration covers, were not confirmed.
FAQ
What is the cheapest Klaviyo alternative for Shopify?
Shopify Email, per Shopify's page: up to 10,000 emails a month free, then $1 per 1,000 extra, on every Shopify plan. It lists pre-built welcome, winback and upsell automations. SMS is billed separately. Check that its segmentation covers your current flows before you drop Klaviyo.
How big is Klaviyo's free plan?
Klaviyo's pricing page lists up to 250 active profiles and 500 email sends a month, plus $5 of mobile messages and $5 of Composer usage. Email support is included for the first 60 days only. Paid plans are priced through a plan builder, so use it with your own profile count to compare.
Is Omnisend a good Klaviyo replacement for Shopify?
Omnisend's pricing page lists Shopify as a supported platform and a free plan of 250 contacts and 500 emails a month. Its FAQ says the free plan includes paid features such as SMS and push, with the email and contact caps as the main limits.
Does MailerLite work with Shopify?
MailerLite has an official Shopify integration page that says it syncs customers and order information, builds segments from Shopify data and supports abandoned cart and purchase-triggered emails. Its free plan has 250 active subscribers and 2,500 emails a month, so confirm which plan includes the integration before you move.
How much does SMS cost on these tools?
Omnisend's pricing page bills SMS separately, starting at $0.007 per message for high-volume US sends, with higher rates at lower credit volumes. Klaviyo's free plan includes $5 of mobile messages a month. Shopify Email's page says SMS is billed separately.
Is Brevo free for a Shopify store?
Brevo's free plan allows 300 emails a day with no time limit, according to our check of its pricing page on October 22, 2026. That is roughly 9,000 emails in a 30-day month, more than MailerLite's 2,500 or Klaviyo's 500. Brevo has a Shopify email marketing page, but confirm which Shopify features the free plan includes.
More in Email Marketing & Newsletters
All Email Marketing & Newsletters alternatives →Sources
Kevin Fan
Kevin Fan is a SaaS founder. He runs Free Instead Of, which tracks free and open-source alternatives to paid software and checks each price and free-plan limit against the vendor's own pages.
Methodology
Official pages were read on 2026-10-26: Klaviyo's pricing page, Omnisend's pricing page, MailerLite's pricing page and Shopify's email marketing page. Brevo's free-plan figure is the one recorded in our own check of its pricing page on 2026-10-22. MailerLite's Shopify integration page was also read. Three competing comparison articles were read for context and gaps. Reddit threads were not used. No platform was installed or tested.